Source: Lokmat

The grand launch of the Swaaditi spice brand by Pagariya Group took place at an opulent event held at Radisson Blu on 30th October 2023. Among the distinguished attendees were Bollywood celebrity Meera Kapoor, renowned nutritionist Pooja Makhija, Pagariya Group's Chairman Ujwal Pagariya, Founder Directors, Ulhas Pagariya & Umesh Pagariya, and numerous trade partners from Maharashtra, MP and Chhattisgarh.

Mr. Ujwal Pagariya highlighted the company's adoption of cutting-edge cold technology during the launch. This innovative approach ensures that the spices retain their aroma and nutritional value, particularly crucial during the grinding process, preventing deterioration due to intense heat. Notably, this technology, typically employed for export-grade spices, is now being utilized for domestic spice production by the group.

The Swaaditi spice range, featuring 41 products in 121 different sizes across 6 categories, including Powder Spices, Cooking Paste, Hing and Salt, Whole Spices, Blends- Traditional Indian, and Innovative Blends. Initially launched in Maharashtra (excluding Mumbai) and Chhattisgarh, the brand is poised for a nationwide rollout in the near future